An interactive unit-economics model for a premium B2B card (Black / World Elite tier). Change the assumptions to see how benefits usage, pricing and spend mix drive contribution margin per card. All default values are illustrative assumptions, not data from any company.
Lounge cost = usage rate × visits × cost per visit. Network-funded share reduces lounge, insurance and concierge cost. Rewards are not network-funded.
Benefits are a usage bet: fixed-cost benefits (lounge, insurance, metal card) dilute margin fastest on low-spend cards with high lounge usage. The segments where margin is thinnest are where customer discovery with high-value accounts should decide the benefits stack.